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| Business Administration - Marketing
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The business world has become one of constant change. Employers today need broadly educated business leaders, and many of the jobs people will hold in the future do not yet exist. For these reasons, Newman University has created a Bachelor of Business Administration (BBA) program with an emphasis on Marketing that is a blend of traditional marketing education and practical experience that is necessary to compete and thrive in a world of global competition and ever-increasing uncertainty.
Students completing the Newman BBA-Marketing course of study will be well prepared to enter into careers in both for-profit and not-for-profit industries. Career tracks are vast and include brand management, international marketing, research, customer relations, integrated marketing communication, advertising and public relations, retailing, supply chain management, purchasing and sales management, among others.
The program is designed to help students understand the importance of integrated marketing communication, the role that the elements of the marketing mix play in strategic planning, how to research and interpret consumer buying behavior, and how marketing contributes to achieving the overall organizational mission and goals. Graduates of this program will be especially aware of the critically important function of customer relationship marketing to the continued well being of the organization and its growth.
Values-based curriculumThe BBA-Marketing program of study is much more than an applied liberal arts and sciences degree. The Newman program offers students a values-based curriculum that includes the study of business skills and abilities that give the Newman graduate a clear edge in the marketplace, and clear perspectives on living a principled life.
In addition, the program is based on Newman’s approach to business education as a carefully crafted blend of the liberal arts, core business knowledge, and concentrated study in a major. In the liberal arts the student builds a foundation of values, critical thinking skills, proficiency in mathematics and communication, and the ability to think in a rigorous, disciplined manner.
The School of Business core curriculum merges the liberal arts with applied knowledge in the basic operations of free market economies. The foundational areas consist of accounting, business law, ethics, economics, finance, marketing, international business, management, and production.
The major then focuses the student’s study on marketing itself, drawing on what was learned in both the liberal arts and the business core. This combination prepares graduates for positions of increasing responsibility and leadership in today’s highly integrated global society. |
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