Earn a Degree in Business Analytics
Newman University’s Bachelor of Science in Business Data Analytics will prepare you to stand out as a skilled data analyst and professional communicator. The demand for data analysts is growing exponentially, and it is a niche not just anyone can fill. The effective analyst must be adept at discovering meaning and value in data and presenting the results with clarity, persuasion, creativity, and truthfulness. Indeed, leading practitioners refer to their work as a truthful art — an art with the potential to bring transformation. Newman University is proud to offer this degree both on the traditional campus and online.
Bachelor Degrees
Minors
About Our Faculty
Newman University School of Business
Our faculty and staff have the knowledge and experience to help you prepare for a successful leadership role in your organization or business. If you need clarification on a class assignment or advice on how to approach your future, you can feel confident that our faculty is available and ready to help.
Business Data Analytics Career Outlook
Market Demand for Business Data Analytics Graduates
National Demand
The following data is from the U.S. Bureau of Labor Statistics Occupational Outlook Handbook (OOH)* and O-NET OnLine (O-NET), sponsored by the U.S. Department of Labor. ** As a baseline, the projected growth for all U.S. occupations is 7.4%. The median annual salary for all U.S. occupations as of 2017 is $37,690. ***
The following table begins with the Operations Research Analyst career, which the Business Data Analytics major or the Data Analytics minor would prepare students to enter. (I will provide its full description below.) The other careers are also opportunities for which our graduates will be competitive applicants.
Career | Growth | Median Salary |
|---|---|---|
Operations Research Analysts (OOH) | 27% | $81,390 |
Market Research Analysts (O-NET) | 15% | $63,230 |
** https://www.onetonline.org/
*** “Employment Projections.” Bureau of Labor Statistics. Accessed September 2018. https://data.bls.gov/projections/occupationProj
The Operations Research Analyst Description (OOH)
The OOH describes this role as follows: “Operations research analysts use advanced mathematical and analytical methods to help organizations investigate complex issues, identify and solve problems, and make better decisions.” The typical entry-level education is a bachelor’s degree.
Other Potentially Relevant Career Categories
The following career categories would also be of potential relevance to Business Data Analytics majors, and to Data Analytics minors with emphases in sciences and other fields.
Career | Growth | Median Salary |
|---|---|---|
Credit Analysts (O-NET) | 5-9% | $71,290 |
Business Intelligence Analysts (O-NET) | 5-9% | $88,510 |
Intelligence Analysts (O-NET) | 5-9% | $79,970 |
Clinical Data Managers (O-NET) | 15% | $84,060 |
Information Security Analysts (O-NET) | 15% | $95,510 |
Bioinformatics Technicians (O-NET) | 5-9% | $47,400 |
Social Science Research Assistants (O-NET) | 2-4% | $46,000 |
Geospatial Information Scientists and Technologists (O-NET) | 5-9% | $88,510 |
Statisticians (OOH) (typically requires a Mathematics major, often with a Master’s degree) | 33% | $84,760 |
Computer and Information Research Scientists (OOH) (requires a Master’s or Doctoral degree) | 19% | $114,520 |
Computer and Information Systems Managers (O-NET) (requires significant work experience) | 10-14% | $139,220 |
Regional Demand
As of September 2018, job searches using Glassdoor.com, reveal a significant number of position openings which are of direct relevance to the Business Data Analytics major, as well as the Data Analytics minor. (Glassdoor.com has emerged as one of the top search tools for technology and data-related careers. For example, a search in Glassdoor.com tends to yield advertisers from most or all of the companies who advertise in Indeed.com, plus more additional companies.)
Wichita (100-mile radius)
Search Term* | Openings** | Salary Range | Representative Companies |
"Data Analytics" | 79 | $64K avg | Koch, Cargill, Staffigo, Greenwich AeroGroup, Farmers Edge |
"Business Intelligence" | 40 | $55K - $103K | High Touch, Koch, Textron, Staffigo |
"Market Analyst" | 40 | $55K - $82K | Sinclair Broadcast, Koch, CURO, Cargill, American Agcredit |
Kansas City (100-mile radius)
Search Term | Openings | Salary Range | Representative Companies |
"Data Analytics" | 541 | $37K - $87K | Cerner, Valorem, Spring Venture Group |
"Business Intelligence" | 228 | $43K - $96K | Cerner, Data Systems International, AXIS Capital |
"Market Analyst" | 252 | $37K - $84K | SelectQuote, Sullivan Higdon & Sink, eSolutions |
Oklahoma City (100-mile radius)
Search Term | Openings | Salary Range | Representative Companies |
"Data Analytics" | 209 | $40K - $80K | LifeShare of OK, Sirius Computer Solutions, Nesco |
"Business Intelligence" | 153 | $40K - $85K | Diamondback Energy, TEKsystems, Robert Half Technology |
"Market Analyst" | 155 | $40K - $70K | RELX Group, Staffigo Technical Services, INTEGRIS |
Dallas (100-mile radius)
Search Term | Openings | Salary Range | Representative Companies |
"Data Analytics" | 3,003 | $45K - $110K | Business Centric Technology, MEDecision, Micro Focus |
"Business Intelligence" | 1,572 | $55K - $110K | Securus Technologies, Keurig Dr Pepper, McKesson |
"Market Analyst" | 1,512 | $50K - $95K | Colony Capital, Ambit Energy, Aviall, Fannie Mae |
Bentonville, AR (100-mile radius)
Search Term | Openings | Salary Range | Representative Companies |
"Data Analytics" | 241 | $55K - $95K | Walmart, Cognizant, Wipro, Procter & Gamble |
"Business Intelligence" | 92 | $50K - $100K | Nielsen, Solve, Retail Insights, Advantage Solutions |
"Market Analyst" | 105 | $55K - $95K | Nestle, Newell Brands, Oracle, Hormel Foods Corp |
Denver + Colorado Springs (50-mile radius for each)
Search Term | Openings | Salary Range | Representative Companies |
"Data Analytics" | 1,950 | $45K - $95K | Broadspire, P2 Energy Solutions, BKD, The Integer Group |
"Business Intelligence" | 650 | $45K - $120K | Evolve, Webroot, DaVita Inc, Transamerica |
"Market Analyst" | 886 | $50K - $100K | Spectrum, Webroot, Computershare |
* The search terms reflect a cluster of searches which, upon investigation, tend to bring position results that are most relevant to our future Business Data Analytics majors and Data Analytics minors. There is significant overlap between the results for each search term. “Business Intelligence” often results in a sub-set of search results found for the search “Data Analytics.” The “Market Analyst” search term occasionally brings results not found in the other searches, though there is a great deal of overlap.
** We have shown data for all full-time position advertisements, from entry level to senior level positions, in order to give a representation of the entire field which our graduates will enter.
Regional Employer Interviews & Feedback
The School of Business has visited several regional employers — including Koch Industries, Spirit Aerosystems, High Touch Technologies, and others — to ask them about their needs for Business Data Analytics graduates and the kinds of knowledge, skills, and related qualities they would like to see in graduates. CEO’s, VP’s, senior employees, and recruiters all report very similar needs:
- All desire graduates with the qualities of an educated professional, including an understanding of the world of business and the ability to explore and interpret data to shed light on business priorities.
- All desire graduates with a strong set of software skills, including significant skill with Microsoft Excel, and at least a familiarity with data visualization software: typically, either Tableau or Microsoft BI.
- All desire students with an understanding of relational database software and the ability to use SQL to query databases.
- Some desire students who have familiarity with analytics programming in R and/or Python. (We believe this will be a growing need. Moreover, these skills are an on-ramp to graduate work leading to higher-salary data sciences careers.)
- Some employers desire students with skills in programming and/or the Extraction, Transformation, and Loading of data from operational databases to data warehouses and/or analytics and visualization software.
- All desire graduates with stellar presentation skills, including an understanding of effective visual presentation.
- All desire students who demonstrate strong interpersonal and group communication skills, including the ability to cultivate credibility with clients — both technically-minded clients and non-technical.
Program Outcomes
Success Story — Easton Julian, Class of 2016
Recent Newman University alumnus, Easton Julian, graduated from our business program with a job already in place at Textron Aviation, as a customer account coordinator. When Easton was asked to reflect on his time at Newman University, he stated, “I think Newman has a great value and I think it’s because you get to know your professors by name. Even the president [of Newman] knew my name. You get a personal relationship with everyone at Newman.”
Success Story — Susan Pool, Class of 1980
Newman University alumna, Susan Pool, was named one of the 20 honorees in the Wichita Business Journal’s class of 2015 Women in Business on July 21st. The Business Journal highlights 20 women in the Wichita community who have made a significant contribution to the community. Susan is a founding member of TrueNorth, a wealth management and retirement plan consultation provider. She graduated from Newman in 1980 with bachelor's degrees in Business Administration and History.
“I’m going to remember the relationships I made at Newman University. I think Newman has a very family atmosphere, you get to know everyone very closely, all your professors. I love it.”
Easton Julian, Business Administration and Accounting
"I really want to do something in the international business field. Newman University has a good program for that and I love the flexibility."